Ways To Popularize Your School Without Advertising
Ways To Popularize Your School Without Advertising
A school is a business and marketing is as imperative as productivity. The education space is so wide that potential customers could be completely lost when choosing between endless alternatives because of the high competition in the industry. To make things more complicated, the homogeneity of service offered by schools and means of advert is virtually at maximum so consumers do not see any school as different except when there is an out-of-the-box execution of an idea with impeccable timing. Colorful flyers, ubiquitous posters, colossal billboards, funny jingles, social media pages, and events are effective ways of popularizing a school but there are more effective options that many schools often overlook.
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Corporate social responsibility
Many school owners and administrators often do not see the need in carrying out corporate social responsibility and when they do, they simply focus on the cost as the deterrent. A school is a place where kids are raised to be functional human beings whose civic and critical duty is to solve problems in society. Demonstrating this in a residual or targeted market area is enough to popularize any school beyond a radio advert. Students can be volunteers for local events, security officers can be used for traffic guards at a specific time of the day, school premises can be used for national outreachs, and so many more. The idea here is simple, find a problem in your neighbourhood and solve it as a school.
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School blog
Social media is good for all the interesting activities about a school but it rarely provides deeper knowledge about the expertise of the school but a school blog can. A school provides parenting tips to adults, tutorials on the latest technology for students, examination resources for the public and so much more. While your Facebook, Twitter, Instagram, LinkedIn, etc. are best for displaying the latest success and events of the school, let your school blog show the process and the brains behind the achievements. In our opinion, the school blog should be accessible by anyone who visits your school site and ensure to make customized downloadable materials available for classroom teachers, students, and parents such as worksheets, mark schemes, past papers, lesson recordings, etc.
National competitions
Although any competition would bring more fame to each participating school, especially when triumphant but not every competition requires participation. Our best advice is to target one competition, which should be national or local since most of your potential intakes will not be foreigners and then dominate the competition over a long period. The school should look at its area of strength or interest, and then find a competition it can prepare for every year with a high chance of success over time instead of applying for many with a higher risk of failure that might also diminish its goodwill.
Choose the best consulting firm
Molly Distinct Consult renders its services to schools in Nigeria and other parts of Africa. The consult helps its client to generate ideas that would translate to higher goodwill and popularity alongside recommendations for partnerships for events across schools. With MDC, you can make your school 50% more popular without erecting a single billboard.